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Eyewear redefined

Client: Liberate Eye Care
Project Year: Ongoing
Services: Customer Journey Mapping, Creative Direction, Concepts Development, Branding, Graphic Design, Digital Marketing
The experience of buying prescription eyewear and sunglasses should be easy and fun. It should leave one happy, looking good, and ready to rock the world! Liberate Eye Care sells high-quality, stylish eyewear through pop-up stores around Singapore.
The identity that we’ve crafted for Liberate Eye Care is one that is bold, versatile and playful. A stylised logo mark BE relates to the brand name and create possibilities of wordplay – Be Bold, Be Playful, Be Fun! We were also tasked to develop a series of marketing and promotional materials for roadshows and events.
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